In my experience, entrepreneurs can get stuck in program creation and brainstorming mode—and this can be caused by the all-too-common market-centered approach, instead of taking a heart-centered approach. Let me explain what that means. The conventional way most entrepreneurs set up a program or course is to begin with market research and then look at what other entrepreneurs and business people in similar markets are doing, ultimately creating a program that is comparable to what is already out there. Typically, we begin with the external motivations and inspirations, and then move to the internal. We look for guidance outside ourselves and then create a product from there.
While that might be helpful (at least, at some point) my belief is that you cannot start from there. The biggest challenge that occurs from beginning with an external approach and then moving inward is that it can quickly become difficult to authentically explain why your product is original, unique to your own passions, and/or better than the other similar products out there.
Basically, you need to stop listening to other people—at least for right now.
What I want to suggest is going about this another way: developing your program from the inside out.
You have to start with your passion, what you’re interested in, what is in your heart, and how you believe you can best serve your community of clients; and this is the approach we’ll take, when creating this program together.
I always promote creating an online course or program from the inside out, rather than from the outside in. The key is to start from where you are, with what you’re passionate about and what excites you, considering what you feel the market is missing, and discerning what project you feel your energy is fully aligned with. Start with your heart and expand your project from there.
Begin by asking yourself a few of the following questions:
-What excites me?
-What do I love to share?
-What kind of physical response do I get when I think about my program idea: do my eyes sparkle, does my heart race, does my body language change or do I start talking with my hands when I discuss my idea with others?
-What makes me mad—what do I notice people in the marketplace doing that I know I could do better?
-What makes me cry or tear up—when I think about the type of program I want to create, does it move me?
-What is an easy, “no-brainer” skill that I have that others might struggle with? What natural gifts or talents can I share that will help people?
-Am I in a position to invest in myself and this program? Do I have enough business experience already built in order to develop a successful and credible course?
These are the indicators that you’re onto some magic that you’re willing and able to share.
But also: don’t be afraid to be different. Don’t be afraid to take the time to explore your own original idea, even if it’s different from what other entrepreneurs in the mainstream market are doing. Don’t compare your magic to the magic of others, or let yourself envy the magic of others—even those successful business people and entrepreneurs whom you look up to.
Equally important: don’t get stuck in brainstorming and digging deep. Once you’ve gone deep enough, then it’s time to go wide. Some entrepreneurs will find themselves spending a little too much time in the “going deep” stage, always exploring new ideas and possibilities—but don’t let yourself stop there. Once you find your magic, spread it wide! This is another way my Program Creation VIP Intensive can get you unstuck and ready to launch.
Now, HERE IS YOUR CALL TO ACTION!
If you’re interested in my Program Creation VIP Intensive, the first step is discerning if it’s the right time to plan your program: so let’s set up a consultation call to determine if you’re an entrepreneur who is ready to launch a program—if you’re ready, our energies are aligned, and it feels like I’m the right match to help you, let’s get started! If not, I can give you some recommendations on getting to a place where you’re ready to program develop and launch!
To apply for my 4-hour Program Creation VIP Intensive visit: VIP Intensive application
And, for even more information on creating your own online program, check out the following videos, available to all members of my Alpha Female Sisterhood group:
Product Creation Business Tip - Go Deep Before You Go Wide!
Why Passive Income Is Not The Reason To Create Your Online Program
Four Hours With Me Is The Only Thing Standing Between Nothing And Your First Program Launch
Why So Many Entrepreneurs Get Stuck In Program Creation & How To Get Unstuck—Stop Listening To Other People
Meet Seo Kelleher, an intuitive coach for life and business, committed to empowering women. "I am passionate about helping women find the courage to transform their lives by embracing their vulnerability and taking the responsibility."