I am here to talk about some business myths that some really talented entrepreneurs keep believing that are keeping us broke! These myths keep us in the mindset that growth and making the gains that we want are not possible. You may identify with one or more of these myths, and if so, I can help!
1. The Mother Teresa Myth.
This is the belief that we do what we do because we have the passion and desire to help people, heal people, and empower people, so in order to do that, we need to be like Mother Teresa. We need to make the ultimate sacrifice, go through our own pain, and give everything we have to make that impact. This is the first of many myths that reinforce the belief that we have to suffer to help others and make a a true impact.
2. The Accessibility Equals Discounted Price Myth.
I’ve worked with some powerful boss babes who have a vision, but are always going and going and traveling around. I always advise these women that if they could charge a higher price, they wouldn’t have to be running around so much. This happens when you have a great passion to make a great impact, and in order to reach the greatest number of people with that product, that you need to charge an at market price. A price that everyone can afford is a “Walmart" price, and when you start that, it is difficult to break out of it. This is tricky because it really blocks you from creating enough income to support your business. When you’re able to create a package that gives you a range of prices, you’ll be able to push past this myth. If you have several different price points, like a VIP price point, a mid-level price point, and, finally, an at market price point, you’ll be able to increase accessibility without compromising the income you deserve.
3. The Blood, Sweat, and Tears Myth.
We hear this expression a lot, and even I used it without really understanding what it meant. If you think about it, actual blood, sweat, and tears? We shouldn’t want pain in order for our business to be successful. The myth says that we will not succeed if we don’t struggle and have difficulties along the way. The belief that in order to be successful, things need to be difficult, is a myth. What if it were easy? Fun? Joyful? Painless? Natural? Flowing? Magical? I don’t want to bleed over my business! I don’t know about you, but it shouldn’t cause that kind of pain.
4. The Rabbit and Tortoise Myth.
We’ve all heard the expression— slow and steady wins the race. This myth is believing that anything that is fast growing or fast progress is not sustainable. Anything fast is not responsible or smart, so we should pull ourselves back to our slower and steadier growth. It actually contributes to you playing small, because instead of working toward growth and movement, we keep pumping the breaks and keep trying to slow it down. What if you could reach that fast growth? When you feel aligned with your purpose, your energy, your mission, and strategy, and the action steps are in front of you, so you don’t need to pump the breaks. When things are aligned, you have to take action and things are going to take off! But often we feel like it isn’t the “smart” decision, and we miss out on the opportunity for growth.
5. The Expert and Mastery Myth.
If I could just get one more certification, take one more course, could learn from another expert, it’s the feeling that you have to reach a certain point of mastery, and then you’ll be able to charge what you’re worth. It’s the feeling that you need to constantly strive for external approval and qualification in order to expand your business. This myth is a result of a lack of self confidence and alignment, so we keep seeking some external sign to expand our business.
I also got some other suggestions from different boss babes about things they’ve noticed. The main myth they referenced was what they called The Process Myth. This is the belief that there’s one process or methodology that you have to follow, and that’s the only way that you can create the success that another person is experiencing. Related to the process myth is the belief that things have to be linear. This means that you cannot go forward when the universe presents Step D, because you have to complete Step A, B, and C first. Things don’t happen in a linear form! Our minds like to think in linear terms because time is linear, so it helps us feel comforted, but that’s false. One of my favorite oracle cards is the Spiral of Manifestation. Things happen in spirals, and not just linear spirals, but three dimensional spirals! You can go front one point to the next point with incredible success if you step away from this linear process mindset.
These are all of the myths that I’ve noticed that are keeping us broke, stuck, and keeping us from taking leaps to the next level! These are some of the myths that are holding us back from creating the businesses we desire which helps us to expand and play big in the world!
Although some of you may know me as the Intuitive Life and Business Coach that I am now, I was a fitness instructor for many years, since 2008. While I was at a corporate job doing brand management and marketing, I also taught fitness classes. After starting my own fitness company, CO2Fit, I transitioned my business to Intuitive Life and Business Coaching, and now, I help high performing business women who are really committed to big goals and making a difference in the world playing big in their business and getting the results that they deserve.
I’ve noticed that there are some things that I had learned as a group fitness instructor which have helped me tremendously as an entrepreneur. Here are those 5 Business Success Tips I learned from teaching fitness classes.
1. Show Up
The most important thing I learned from being a fitness instructor is to show up. When I was a fitness instructor, it was never an option to bail out of a class that I was scheduled for. Your name was on the schedule, so if you are teaching, you had better show up! Unless the gym closes, or there’s a massive leak in the gym, it was never a consideration to bail out or not show up.
I see this a lot in entrepreneur world. Often, we treat showing up like it’s something we could do or do without. We give ourselves too much leeway and freedom not to do the work. Just like at fitness classes, people are going to come to that room expecting to have a workout, we must act like there are people who rely on us showing up and delivering our work, even when we don’t feel like it.
Even when you don’t feel like working out, or when you feel a little bit under the weather, or when you don’t feel prepared, or don’t think you’ll do an excellent job. It’s never an option not to show up to the class as a fitness instructor. The same kind of commitment and work ethics can help us stay consistently visible in our business, too.
What I learned as a fitness instructor is that it takes a long time to build a class. There were times that I inherited a class that was “dying,” where I’d be teaching to a crowd of 2-3 people, week after week. You still have to show up and do the work, deliver your product, deliver your service, even if it felt like the process is taking too long.
Often, entrepreneurs quit too soon. Let’s say you create a workshop or webinar, and you start to closely monitor how many people are signing up for that course. I feel like entrepreneurs are too quick to cancel when they don’t meet the initial numbers they expect.
I think that’s a big mistake. If five people went to the trouble of signing up, even when you had been expecting twenty people, I believe you should still deliver. As a fitness instructor, whether five people showed up or twenty, you would never cancel. For those five people, you give them the best you got. They held up their end of the bargain, so you have to deliver your product.
Second, it’s a practice for you. How are you going to get better at teaching the class or offering the service if you keep canceling and never deliver? The only ways to get better at what we do is doing it.
If we give up too soon, and we have no idea that all the effort that we’ve been making has been creating this buzz, creating this energy, creating excitement, and if you don’t follow through, you will never know how big or successful it could have gotten.
Patience when you feel frustrated with the progress, or the slowness of it, or when any of those self-critical thoughts come up, you cannot give up. It takes time, consistency, and persistence.
3. Break the Rules
Sometimes you have to break the rules or change the game plan. Be flexible, roll with it. Some days, I’d be really pumped to go into a fitness class with a hard butt-kicking workout plan. Then I will see that people who showed up for the class includes exercise newbies, seniors, people healing from injuries. There’s no way that I could execute the planned class – I will have to modify my plan.
Sometimes you have to change your game plan, even though you’re so excited and gung-ho about your original game plan, you need to adjust it. I trained in a program that was very rigid, where there was always a routine, and we couldn’t deviate from it. But then, I would see people lifting things in the wrong way, bad forms, inches away hurting themselves. I had to break the rules, stop my routine and correct their movements so they didn’t hurt themselves.
Many women fear breaking rules or changing plan, because I don’t know, we have all kinds of fear of upsetting someone else (who?) or being criticized (who again?). But we have to get grounded in why we’re doing what we're doing. To serve, to heal, to empower, to teach. You want to serve your client at their highest good, not compromise it listening to our own fears.
My friend Beth says, “Adapt, adapt, adapt on the fly!” This is the goal. It’ll help you evolve.
4. Authenticity Goes a Long Way
I’ve always been really big on authenticity. If I messed up while I was teaching, people knew. If I was doing the exercise with you, and if it sucked, and if it hurt, you could see it on my face. I’d often say, “It sucks, I’m here with you.”
Being authentic, sharing your own mess up, being vulnerable, these are the things that connect you to your clients and your audience. I would mentor newbie instructors, and find out they are really good at faking it. They didn’t want to show their weakness. Their fear of failure was so great, that they acted like a completely different people because they were scared to death of making a mistake.
People can see that. When you’re not authentic and when you’re not grounded in who you are, the experience that people get from that fitness class will never be as powerful as one that was completely authentic and real. I would always say to the newbie instructors, “Be yourself! Chill the fuck out! This is just an aerobics class, you don’t have to be perfect, you just need to be you!”
It’s the same for entrepreneurs, we need to stay authentic, especially for those people who want to build an online business or people who are trying to do a lot of public presentations or public speaking, or using social media for their business.
If you don’t keep it real, especially on social media, people see that. Energy is energy and your audience will see it. You’re not going to be able to build success if you feel like you have to play certain parts, or cover your authenticity, or package it nicely, or anything like that. Authenticity goes the long way. Vulnerability, humor, everything about who you are, that goes the long way. That’s the magic.
Relationships that you build are so important. Some fitness instructors would show up to teach their class and they wouldn’t talk to people before the class, wouldn’t engage with people after the class, they would just show up, do their thing, and book out of the gym. They’re missing a huge part of creating their “fitness magic.”
Connecting with people after those classes made me one of the most popular fitness instructors in all the gyms that I worked at. Without that connection, you’re just another fit body showing up and moving your body to the music.
In business, you also have to create those relationships and that community. When you start to engage with people authentically, that connection builds and you become a tribe. Those loyal, supportive people help you grow and become successful.
When I decided to go from being a part-time fitness instructor to starting CO2Fit full time, so many people supported me. They wore my t-shirts, shared my posts on social media, told everyone about me. Even recently at a business networking meeting, I met a woman who recognized my name because some of her closest friends had trained with me! Those connections are helping me connect and grow my business years later.
So what do you think about these tips? Can you see how we can learn so much about being an entrepreneur just from being an aerobics instructor? We never know whatever past experience we have help us in the future. What kind of past professional experience have you had that helps you become successful in what you do now? I would love to hear what you think!
Also watch FB live video of me talking about this very topic here: Coach Seo
Introduction from Seo
I get asked so many questions from people on how to become more spiritual, grounded, better at manifesting, trust intuition… and my answer is always “start meditating.” And usually the response I get is, “Oh I know, I try, but…”
Usually my response to that is, start at 2-3 minutes a day, because ANYONE can meditate for 2-3 minutes. It’s bullshit when anyone says they don’t have time or it’s too hard when it’s just for 2-3 minutes right? If you are still not doing it, it’s probably because you don’t feel ready or don’t want to, whether you realize it or not (our subconscious minds can be a stubborn bitch!)
Then I thought, hmmm maybe that’s too harsh for some people – I should share someone else's experience and tips from her experience. So I asked my friend Sabrina to share her view on meditation – she came up with so many great practical tips! Enjoy!
Guest post by Sabrina Jugo
Sabrina is a millennial feminist that lives in Richmond, Virginia. She is passionate about social justice issues and plans to pursue a Master's in Social Work in the near future. When she isn't writing, she enjoys reading, lighting candles, drinking tea, and having passionate conversations with friends about how to make the world a better place.
Why People Should Meditate.
For many years now, I have been resistant to the idea of a dedicated meditation practice. Because I live and breathe psychology, which emphasizes mindfulness, I spent a lot of time truly thinking that I was doing “enough” to better myself. Be mindful while I’m watching the dishes? Sure. Be mindful in conversations with friends and loved ones? No problem. The truth is, while the benefits on mindfulness and meditation may overlap, they aren’t quite the same.
Mindfulness may help you feel connected to the world around you, but meditation connects you to truths within yourself. It’s no secret that some of the greatest thinkers in the world have uncovered great meaning deep truths about themselves, and the universe, while meditating. That said, if they can unlock all of these magical powers by dedicating a few minutes a day to it, why can’t we?
Here are the five biggest roadblocks in my meditation journey, and how they can be easily debunked.
1. “I don’t have the time”
When there is something that I know would benefit me greatly, but that greatly overwhelms me, I like to use time as an excuse not to do it. As a college grad who was trapped in a pretty mentally unhealthy college environment for four years, I perfected the art of overbooking myself and neglecting most things that were good for me. Now, as a 24-year old, who juggles a few different jobs, a social life, a desire to stay connected and informed about the goings-on in the world, and future life preparations, it seems like there often aren’t enough hours in the day. Regardless of your age, I know you feel the same way! While this thought process still creeps in from time-to-time, the ultimate truth is, you make time for things that are important to you. If I can make time to play a few hours of volleyball one night a week or re-watch episodes of Gilmore Girls that I’ve seen 15 times, I can find a few minutes during the day to meditate.
Headspace is a great app to get people started, that is not too woo-woo or spiritual in nature.
Insight app is my favorite app - it has so much variety of guided meditations, and it also has a timer with background noise option once you get more self-sufficient in meditation on your own (when you don’t need someone else’s voice to guide your meditation)
2. “I don’t know where to start”
Everywhere we look, we see meditation advertised as something that only our most highly esteemed friends have mastered. The media, in particular, tells us we need to dedicate a room in our house to it, and make it last a few hours. The message is, if you aren’t fully committed to the idea, you shouldn’t participate at all. Furthermore, being a beginner at anything lends itself to some discomfort. This is where my perfectionism creeps in. That little voice inside my head tells me not to bother trying, since the most likely event is that I will fail.
The great news (especially for my fellow perfectionists) is that like anything, you can start small. There are thousands of resources out there for beginners or people looking to get back into meditation if they’ve taken a break or stopped completely.
3. “I have too many thoughts going through my mind”
Because I’ve worked with many individuals who suffer from anxiety, and I’ve experienced my fair share of anxiety at times, I can understand how debilitating it can seem to sit with your own thoughts. For some people, it can seem like the most daunting task of their day. The good news is that meditation can be an amazing tool for managing anxiety in the long run! Over time, the practice can help to calm your body, and allow you to work through your thoughts. Although it may be a challenge at the beginning, you can look at it like a long-term investment toward your overall health and well-being.
4. “It takes a long time to get any benefits, and if I skip a few days (weeks), it’s just like starting over”
The truth is, this one is still a challenge for me. I self-identity as a “project starter” and have difficulty keeping up with my intentions or habits in general. This is where positive self-talk comes in. A huge part of my professional life has been spent telling others to be kind to themselves, and that we should be working toward progress, not perfection. It’s easy to tell others to cut themselves some slack, but when it comes to you, it’s an entirely different story. I think back to when I played tennis in high school. I was a pretty decent player, but when I went to college, I stopped playing. Almost seven years later, I’m starting to play again, and it feels like I’m starting from scratch. It is incredibly frustrating, and I often think to myself, “why can’t I do this? I used to have great strokes and do super well”. Of course it’s not going to naturally come back to me! Instead of placing value on where I was then and where I am now, I could simply acknowledge that I did the thing in general. If I mastered the skill then, I can master it now.
5. “Meditation makes me more anxious than relaxed”
It’s possible that this is true, at first. I believe that the majority of us do not make the effort to sit quietly with ourselves, really ever. Sitting with one’s thoughts, without any distractions, is not sexy, and so no one tells us to do it. I can tell you from experience that after a while, you learn to control anxious thoughts, and even ward them away when they come up. [PSA, I am by no means stating that an anxiety disorder or severe anxiety can be cured through meditation. What I am saying, is that it can be a helpful tool and coping mechanism for those people as well].
Please comment & share what your mediation journey has been like. Both Seo & I would love to hear from you. Join Alpha Female Sisterhood.
Those of you who know me, know I’m an intuitive coach who helps high performing business women (my “Alpha Female Sisters”, if you will) realize their purpose and go after it in a big way—in part, by balancing their masculine and feminine energy. (To learn more about masculine and female energy, and how to find a balance between the two, check out my blog post: Tapping into your Masculine & Feminine Energies!)
What you might not know is how I got here in the first place.
Back in September, I had the opportunity to talk with the ladies of The Next Tuesday Podcast—Care and Suz, two badass boss ladies themselves, who feature weekly interviews with other lady bosses making their mark on business and the world. We talked about what it means to be an Alpha Female Sister, how I transitioned from the corporate world to the world of intuitive coaching, my spiritual journey, and lots more.
This is my story.
I’m 41-years-old now, but I spent most of my adult life—up until my mid-to-late thirties—living and working in the corporate world. Before that, I was your typical, over-achieving, straight-A student; a rule follower who did everything by the book. After completing my MBA, I entered the world of corporate marketing, where I spent 15 years. The corporate world is all about working hard, striving to out-perform your peers, competing for that next promotion, playing the game to be powerful—but, if you’re a woman, not too powerful. Anyone working in the corporate realm still knows it’s a man’s world, and women just have to know how to play the game, which usually means we do a lot more work—picking up the slack, while still being denied leadership positions. I did all of that. I was making a lot of money, my company loved me, and my coworkers envied me. And I was extremely unhappy.
Being the person I am: direct, opinionated, motivated, I was already feeling like I couldn’t be the leader I wanted to be. And the other women who held the positions I was striving for weren’t empowered, they weren’t in leadership roles, they weren’t happy, they didn’t have good work/life balances, and I thought: I don’t want to be them. There are still so many rules women have to follow, to achieve just slightly less than equal status, and that didn’t feel right to me anymore.
I finally knew that it was time to leave the corporate world when my team—which, up until that point, had been amazing—got a new boss. What had once been a supportive team where women encouraged and supported each other became a team led by a woman in power who didn’t believing in supporting and empowering other women and I knew I couldn’t stay there.
At the time I was already teaching fitness classes in the evenings and on weekends as a way to relive stress. So I left the corporate world and started my fitness company—what became CO2 Fitness. I incorporated CO2 Fitness the same week I left my marketing position, I had my website up the following week, and I was ready to go. People might think I had this passion and inspiration and courage, but really, I had just had it with corporate life. I just had to walk away. And I started making a name for myself though teaching hardcore, badass, high-intensity workouts.
But even CO2 Fitness was really all about that masculine energy and manifesting success. CO2 Fitness was growing steadily, but a lot of my motivations were based on fear: fear of failure, fear of not having enough money. I realized I didn’t always want to be motivated by fear. I wanted to be motivated by something else, even though I didn’t yet know what that was. And then, suddenly, that’s when my spiritual awakening happened.
I started working with a coach—someone who I had initially hired to help me become more successful in my business, so I could make more money. But then this box opened up. My coach began guiding me through all my limiting beliefs, my past traumas, my forgiveness issues. Life coaching really helped me become a better person and develop self-awareness. One thing my life coach really encouraged me to try was meditation—which I thought was bullshit. But he convinced me to give it a shot by telling me that all successful people have a meditation practice. So I begrudgingly started meditating and suddenly things started happening. I heard a voice. I was finding clarity. And when I had the courage to act on that clarity, things really took off.
One day, something told me to “be ready.” I got this message: if somebody gives you $5,000 to do what you need to do, what would you do with it? Are you ready to say yes? What would you create? Following that message, I prepared. And then one day, I was describing this message to a group of clients, when one of them leaned over and asked: “Is that what you need?” Right then, she wrote me a check for $5,000. And I was ready for that, because I had prepared. I took the money and created different programs, I grew my business even more. As things kept happening, I kept growing personally.
Then my mother-in-law passed away very suddenly, which created a shift in my life—I began wondering, what is life, really? Her loss was so unexpected and there were so many regrets for me; things that I didn’t get to do things that I didn’t get to say. Right in the middle of this stage of growth and transformation, her passing made me really look at my life again. When you find yourself having a life-altering experience or trauma during a period of growth, things tend to accelerate even more.
I realized I never wanted to be a fitness pro. But there was still a part of my fitness business that I really enjoyed, so I needed to figure out what that was. I discovered it was empowering women, connecting with women. In fact, lot of what I really enjoyed—that space of empowerment—was happening between the actual fitness classes, or after class, among women: getting lunch, going out for coffee dates. I thought: how can I make a living by going on coffee dates? And I just decided to go after it.
I added life coaching to the fitness business, and the life coaching just grew from there. Eventually, I could afford to transition out of fitness completely and focus entirely on life coaching. I realized most of my clients were business women—for many business women life is business and business is life, and with my background in marketing I started offering business coaching alongside life coaching.
During this process, my psychic gifts opened up: I started seeing visions; I started receiving messages, my intuition opened up. I realized something was happening, so I hired another coach and started doing my own research. I discovered I have intuitive and psychic gits, and began learning how to use them. But even as it was happening I was apprehensive—I was comfortable seeing visions, I was comfortable being an empath, but I didn’t want to explore mediumship. I kind of drew the line at talking to dead people.
Then, after my mother-in-law passed away, I was exposed to mediumship. She came through to me so powerfully, and that’s how I found out I’m a medium. The messages she gave me in that moment—for myself, for my husband, and for his twin sister were so powerful, so healing, and so aligned. But even then I still thought: maybe this’ll just be our little secret.
My biggest fear throughout this journey—something I still struggle with—is that with all my years of working so hard to establish my reputation as a high performing woman, there’s a risk to showing my entire authentic self: that if people discover I’m psychic or that I can communicate with the dead, I’ll lose my credibility. My biggest fear is that all my past hard work could go away, and I could lose everything. But I know this is my own experience, and it’s okay if people can’t connect with it. That’s where the feminine energy comes in: staying grounded, surrendering, knowing that this is who I am, accepting it, and nurturing it. Now I really have that great balance of masculine energy and feminine energy.
I’m not trying to make millions right now. I’m just trying to have this journey. I’m trying to be a catalyst for people to change their lives, so that they can go off and change the world. I believe my purpose is finding other women with passion and purpose who are going to make an impact on this world, and I want to help them do it in their own way.
*Adapted from The Next Tuesday Podcast: "Don't Be A B*tch. Be An ALPHA" with Seo Kelleher / Intuitive Coach; Founder of Alpha Female Sisterhood
Meet Seo Kelleher, an intuitive coach for life and business, committed to empowering women. "I am passionate about helping women find the courage to transform their lives by embracing their vulnerability and taking the responsibility."